Some Economic and Social Aspects of Consumer Desires for Food Commodities in General and Sheep Meat in Particular in Libya

Document Type : Original Article

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Department of Agricultural Economics, Faculty of Agriculture, Omar El-Mokhtar University, Libya

Abstract

Sheep farming is considered one of the key activities in the livestock sector in Libya, with the Barbary breed representing about 95% of the total sheep population in the country. This breed is primarily raised for meat and wool production. It is known for the quality of its meat and the coarseness of its wool, contributing to a significant supply of meat throughout Libya. Additionally, it is highly fertile, with birth rates potentially reaching about 100% under optimal conditions. The central region of Libya is one of the most important animal production areas in the country’s agriculture. The results indicated that the factors influencing consumer preference for sheep meat are linked to social and economic characteristics, meaning that all studied factors affected the target community, regardless of their socioeconomic and demographic characteristics. The consumption of sheep meat and the demand for it are essential parts of the food system in Libya. The research revealed that consumer preferences depend on the type and quality of sheep meat, whether locally produced or imported. Therefore, it is essential to improve the sheep meat production system, and further studies and research are recommended to explore consumer behavior and preferences. This would contribute to building an integrated and sustainable food production system that meets the needs and requirements of Libyan consumers while competing with imported products.

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